SNICKERS NFL DRAFT SNICKERCHIEF - STUNT

The NFL Draft is one of the biggest stages in football. We wanted to make sure the new rookies taking the stage that night didn’t kickoff their careers with a rookie mistake - which is why we created the SNICKERCHIEF, a stylish pocket square with a Snickers sewn into it.

CW: Benner Rawley AD: Maya Iwata CDs: Dan Oliva & Scott Mahoney Agency: BBDO NY

Press: AdWeek / AdAge / The Athletic / Sports Business Journal / and more

Shortlist: The One Show – Social Media, Stunts & Activations

Silver: FAB Awards - Guerrilla Advertising